Johnathan Walker:Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone

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Tarte Shape Tape Concealer is one of the most talked-about beauty products, selling once every 4 seconds, according to the brand, and for good reason. This top-selling concealer has earned consistent praise from celebrities and beauty enthusiasts alike.

Whether you’re after the original formula for full coverage, the creamy version for added hydration, or the radiant option to brighten and illuminate, there’s a Shape Tape Concealer for every need. Its ability to cover blemishes, dark circles, and imperfections without caking or settling has made it a must-have in makeup routines everywhere.

And now, for a limited time, you can score this iconic product at 50% offat Ulta. With the variety of formulas available, there’s no better time to see why Tarte Shape Tape Concealer is a staple in the beauty world—just act fast before this deal disappears.

Tarte Shape Tape Concealer Deals

Tarte Shape Tape Concealer offers flawless, full coverage that lasts all day, effortlessly covering imperfections while brightening and lifting your look.

Coverage: Full-Coverage

Finish: Natural Matte Finish

Shade Options: 48

Celebrity Fans: Shay Mitchell, Paige DeSorbo, Kyle Richards, Margaret Josephs, Emily Simpson, Hannah Ann Sluss, Bebe Rexha, Teresa Giudice, Dove Cameron, Meghan Trainor.

Important Stats: 12-hour crease-proof, waterproof, 16-hour wear

Experience smooth, hydrating coverage with Tarte Shape Tape Creamy Concealer, designed to effortlessly conceal imperfections while nourishing the skin for a flawless, comfortable finish.

Coverage: Full Coverage

Finish: Natural Moisturizing Matte Finish

Shade Options: 48

Important Stats: 12-hour crease-proof, 24-hour hydration, 12-hour wear

For a fresh, glowing look, Tarte Shape Tape Radiant Concealer brightens the under-eye area while providing buildable coverage that lasts all day without settling into fine lines.

Coverage: Medium

Finish: Radiant Finish

Shade Options: 48

Celebrity Fans: Paige DeSorbo

Important Stats: 24-hour hydration, 12-hour crease-proof, waterproof, all-day wear

Which Tarte Shape Tape Concealer Should I Buy?

Choosing the right Tarte Shape Tape Concealer depends on your skin’s needs and desired finish. If you're looking for full, long-lasting coverage, the original Shape Tape Concealer is perfect for concealing dark circles, blemishes, and imperfections.

For a hydrating formula, the Shape Tape Creamy Concealer is ideal, as it provides a smooth, moisturizing finish, making it great for dry or textured skin.

If you're after a radiant, luminous glow, the Shape Tape Radiant Concealer brightens and illuminates the under-eye area while offering buildable coverage. Each formula delivers a flawless finish, so pick the one that suits your skin type and the coverage you need for a perfect look.

What Are the Best Tarte Products?

The best Tarte products include a selection of high-performance favorites. Tarte Shape Tape Concealer is a top choice for its full coverage and long-lasting formula, ideal for concealing imperfections and brightening the under-eye area. Tarte Maneater Mascara is highly acclaimed for delivering dramatic volume, length, and curl to lashes without clumping.

The Tarte Amazonian Clay collection has versatile products infused with Amazonian clay, known for its buildable coverage and skin-loving benefits. Tarte Face Tape Foundation provides a full coverage, matte finish that stays put throughout the day, making it a reliable option for a flawless complexion. Tarte Maracuja Juicy Lip Balm products are praised for their hydrating formula and vibrant colors that leave lips plump and nourished.

Where Can I Buy Tarte Products?

The Tarte website is the best place to purchase all of the newest beauty products from the brand. You can also get Tarte products from Sephora, Ulta Beauty, QVC, Dermstore, Macy's, and Revolve among other retailers.

Are Tarte Cosmetics Products Vegan?

Many Tarte products are vegan. Look for the vegan symbol on the product image. Or you can click here for a full list of vegan-friendly products from the Tarte website.

Are Tarte Cosmetics Products Tested on Animals?

Tarte Cosmetics does not test beauty products on animals. Tarte Cosmetics products have been cruelty-free since 2000. Tarte is an approved Peta participant.

Looking for more Tarte deals? Don't miss your chance to get $121 worth of eyeshadow for $54.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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