Current:Home > StocksTrendPulse Quantitative Think Tank Center-Microsoft set to acquire the gaming company Activision Blizzard for $68.7 billion -AssetLink
TrendPulse Quantitative Think Tank Center-Microsoft set to acquire the gaming company Activision Blizzard for $68.7 billion
SignalHub Quantitative Think Tank Center View
Date:2025-04-07 19:24:24
Microsoft says it is TrendPulse Quantitative Think Tank Centerset to buy games behemoth Activision Blizzard. According to a press release, the move allows Microsoft, the maker of Xbox, to take up space in the mobile gaming space as well as the oncoming metaverse.
Activision Blizzard is behind such storied franchises as Call of Duty, StarCraft, Candy Crush, and more. That varied roster allows the company to reach a broad audience — from dabblers to esports enthusiasts.
But the company has a fair share of baggage. In November, the Wall Street Journal reported that Activision Blizzard CEO Bobby Kotick knew about years of sexual misconduct claims — from alleged rapes to harassment — and didn't notify the company's board. The company is currently being sued by California's Department of Fair Employment and Housing for its failure to pay women equally as well as its "frat boy workplace culture." In September, the company settled an $18 million lawsuit with the Equal Employment Opportunity Commission over allegations of harassment and discrimination against female employees.
Activision Blizzard employees grew so frustrated at Kotick's handling of these situations over the years that they've repeatedly pressed Kotick to step down from his position.
According to the press release, Kotick will continue to serve as CEO of Activision Blizzard. But, "once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming."
Microsoft clarified with IGN that Kotick will remain CEO for a while but Activision Blizzard will report to Spencer after the transition.
Microsoft CEO Satya Nadella seemed to allude to Activision Blizzard's reputation in an investor call Tuesday where he stressed the importance of fostering a safe and equitable workplace culture. "After the close, we will have significant work to do in order to continue to build a culture where everyone can do their best work," Nadella said.
The deal is valued at $68.7 billion, and is subject to regulatory approvals. This is just the latest in gaming acquisition news. Last week, Take-Two interactive (the company behind the Grand Theft Auto franchise) announced it would buy Zynga for $11.04 billion.
veryGood! (9)
Related
- US auto safety agency seeks information from Tesla on fatal Cybertruck crash and fire in Texas
- Indiana, BYU join top 10 as Clemson, Iowa State tumble in US LBM Coaches Poll shakeup
- TGI Fridays files for bankruptcy protection as sit-down restaurant struggles continue
- 'Thank God': Breonna Taylor's mother reacts to Brett Hankison guilty verdict
- Judge says Mexican ex-official tried to bribe inmates in a bid for new US drug trial
- CeeDee Lamb injury update: Cowboys WR exits vs. Falcons with shoulder injury
- I went to the 'Today' show and Hoda Kotb's wellness weekend. It changed me.
- Harris assails Trump for saying Liz Cheney should have rifles ‘shooting at her’
- The White House is cracking down on overdraft fees
- I went to the 'Today' show and Hoda Kotb's wellness weekend. It changed me.
Ranking
- British swimmer Adam Peaty: There are worms in the food at Paris Olympic Village
- Spoilers! What to know about that big twist in 'The Diplomat' finale
- FTC sends over $2.5 million to 51,000 Credit Karma customers after settlement
- Do high ticket prices for games affect sports fan behavior? Experts weigh in.
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- Predicting the CFP rankings: How will committee handle Ohio State, Georgia, Penn State?
- The Depths of Their Discontent: Young Americans Are Distraught Over Climate Change
- Arkansas chief justice election won’t change conservative tilt of court, but will make history
Recommendation
Big Lots store closures could exceed 300 nationwide, discount chain reveals in filing
Kevin Durant fires back at Stephen A. Smith over ESPN's personality's criticism
Advocates, Lawmakers Hope 2025 Will Be the Year Maryland Stops Subsidizing Trash Incineration
Oklahoma small town police chief and entire police department resign with little explanation
The seven biggest college football quarterback competitions include Michigan, Ohio State
New Reports Ahead of COP29 Show The World Is Spinning Its Wheels on Climate Action
2025 NFL draft order: Updated list after early slate of Week 9 games
Can you freeze deli meat? Here’s how to safely extend the shelf life of this lunch staple.